Global Content Strategy / Engagement Growth / Content Ideation / Social Media Management / Content Creation
Influencer Marketing / UGC / Brand Strategy / Film / Brand Partnership

During my 4 years working at Portico Media…
I oversaw campaign proposals with marketing/production teams and in-house influencers to strategize brand sponsorship campaign videos for @hahatai,
the company's original YouTube Channel with an accumulated subscriber count of 850K and 143 million total views

We consistently achieved an average of 530K views with a 2.8% engagement rate for brand sponsored videos by analyzing current trends and community engagement to identify direction for campaigns

I also initiated and implemented Hahatai’s globalization strategy, where we translated all content to English, increasing global reach by 32 countries in 2 months